![]() ![]() In the subsequent sections, we present survey results and describe participants’ attitudes towards communication interactions with co-workers from other cultures, participants’ feelings about communication barriers and their impact on the satisfaction of their psychological needs, and their personal views about possible means to overcome those difficulties. As new businesses between East Asians and Europeans will place managers in new cultural contexts, it is worth considering the opinions of Chinese employees who have so far been exposed to communication with Europeans.Īfter a brief presentation of the aim and the parts of theory most relevant to our study, we present specific research questions and design. That relationship needs to be continuously explored due to globalization and the internationalization of European companies, especially in the context of the latest attempts by Central European politicians to make European and Chinese business collaboration closer than ever before. This study examines the personal opinions of Chinese employees working in a multicultural environment on the relationship between cultural diversity and the efficacy of intercultural communication in a workplace. Any research into the influence of culture-relevant factors on communication practices in a business context is a step towards recognizing these problems and is indispensable for designing and developing any intercultural business method that could be applied to facilitate the efficacy of communication between and among employees working in global corporations. ![]() Previous studies have shown that despite progressive globalization and the blurring of borders between national markets, a phenomenon of the reinforcement of cultural differences between nations, regions and ethnic groups can be observed (Lillis & Tian 2010), which often leads to communication problems in globalised business (Ferraro 2002). Keywords: intercultural communication, business communication, cultural diversity, stereotypes, Chinese managers, collectivism, psychological needs 1. Although cultural differences were considered to hinder the respondents’ performance and often to be a source of dissatisfaction, they did not discourage them from entering into intercultural communication. Moreover, ignoring or even disrespecting the different cultural values of interactants were regarded as basic barriers in intercultural communication, and such barriers can be avoided when a different cultural background is respected. Analyses showed that even if the respondents expressed negative effects of cultural differences on communication, they also manifested positive attitudes toward intercultural interactions. To better understand the connection between cultural background and efficient business communication, we conducted a questionnaire survey in 2014 among 20 employees from a Chinese subsidiary of a European top global manufacturing company. This study examines the personal opinions of Chinese employees working in a multicultural environment on the relationship between cultural diversity and the efficacy of their communication in a multicultural environment. Journal of Intercultural Communication, ISSN 1404-1634, issue 43, March 2017 Cultural Differences, Stereotypes and Communication Needs in Intercultural Communication in a Global Multicultural Environment The Employees’ Perspective Arkadiusz Gut, Michał Wilczewski and Oleg Gorbaniuk John Paul II Catholic University of Lublin and the University of Warsaw Abstract Cultural Differences, Stereotypes and Communication Needs in Intercultural Communication in a Global Multicultural Environmen
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